Marketing is in a constant state of evolution digitization fragmentation
The secret is to trust the proven while embracing change.
We are renaissant™ – with expertise in all things brand, strategy, creative, digital, and advertising to create a powerful renaissance for your business growth.
We have defined, ridden, and been ahead of the curve for over 25 years.
Let’s work together to advance your brand performance and results.
Marketing is in a constant state of evolution digitization fragmentation
The secret is to trust the proven while embracing change.
We are renaissant™ – with expertise in all things brand, strategy, creative, digital, and advertising to create a powerful renaissance for your business growth.
We have defined, ridden, and been ahead of the curve for over 25 years.
Let’s work together to advance your brand performance and results.
Our powerful positioning methodology which expertly creates a magnetic resonance with your target audiences using Natural and Artificial Intelligence.
A symbiotic process defines what your company is best at and cross-references that with the things that your customers actually care about, beyond the usual expectations, to meet at an intersection that creates desire. Proprietary AI competitive assessment tools are paired with meticulously conducted internal stakeholder and prospect interviews. All analyzed and distilled to ensure you are leading your marketing efforts with messaging that will perform at the highest levels. Forget the wasted time and expense of A/B/C testing and get your message right the first time.
The benefit your Company, Brand, Product, or Service genuinely provides, better than any of your rivals.
Messaging unique to you that is optimized, designed to attract prospects, and outperform the market.
The emotional triggers your Target Audience will act upon (hint: it’s not “better quality or service.”)
Our Mission is Simple
Unite the sage knowledge garnered from our extensive and distinguished past with the powerful tools and approaches of today, to generate notable results and success for our clients.
Our Vision is Inspired
We exist to shatter the perception of what a boutique agency can achieve. Our nimble, resourceful, intimate, wise yet forward-thinking approach is a force to be reckoned with.
We possess extensive expertise across diverse fields and industries. The era of one-size-fits-all marketing is no longer – in order to engage and influence modern-day consumers, we embrace two crucial qualities: adaptability and an impartiality towards channels or tactics.
A well positioned brand goes beyond professing product or service features. Our (s)avant™ positioning methodology creates a strong identity that sets you apart. Emotional triggers connect with consumers on a personal level, fostering loyalty and advocacy. This important differentiation helps you stand out in a crowded market. Aligning these elements is critical to success. By investing in these strategies, you capture consumers’ hearts and minds, driving long-term success and profitability.
Creative campaign development possesses great power. It breaks through the clutter, captivates audiences, and generates lasting impact. Through innovative ideas, compelling storytelling, and striking visuals, creative campaigns grab attention and make brands unique and memorable. They forge emotional connections, foster loyalty, and drive customer advocacy. Our campaigns inspire and motivate audiences to take desired actions, and motivate purchase.
As customer journeys become more complex and fragmented, communications and media planning is essential for marketing success. We expertly devise omni-channel plans to deliver a seamless and consistent brand experience. A well-executed communications plan ensures a unified brand message, tailors content to each channel, and enables personalized communication based on customer preferences. It strengthens brand identity, maximizes engagement, and enhances the customer experience.
With a proven track record of delivering high-performance websites and robust eCommerce platforms, we have the expertise to bring your online vision to life. Staying updated with the latest technologies and trends, we provide innovative solutions aligned with industry best practices. Collaboration and open communication are at the core of our approach, ensuring that your unique business goals are understood and translated into a tailored solution. Together, we can build an exceptional online presence that drives your business forward.
Our experience in the realm of design is deeply rooted. We have spent years mastering our craft to create visually stunning logos, brand guidelines, sales collateral, reports, packaging, exhibits, and more. That keen design sense is expertly paired with a formidable knowledge in preproduction to ensure those creations are faithfully produced in both digital and traditional executions. Our abilities with art direction, copywriting, photo manipulation, and colour correction are equally impressive.
Our team has amassed a wealth of expertise in marketing B2C, D2C, B2B, and Franchise brands. Explore a few of our case studies, download our workbook, or ask us for examples within your specific market sector.
renaissant™ is lead by Fabio Orlando, a creative leader and strategist who intimately understands and integrates a multitude of marketing and communications disciplines. He thrives on big ideas and the intricate details. Fabio has lead teams at numerous agencies in the capacities of both CEO and CCO and has had the good fortune of working with an impressive roster of brands in b2c, franchise, and b2b spaces. He is passionate about the advertising industry and brings his full arsenal of creativity, strategy, digital savviness, broadcast, media, CRM, marketing automation, and social media to the table. As a leader, he conducts his business by encouraging others to think bigger than they are accustomed, trust their gut, back it up with smarts, and steer clear of the naysayers in the room. He believes there is always a way.
As the architect of our proprietary brand positioning process, (s)avant™, Fabio has contributed to the success of a multitude of large and SMB brands including Kraft, The Weather Network, Philips, MTY Group, First Choice Haircutters, High Liner Foods, Clover Leaf Seafoods, Mitsubishi Electric, and many more over his career.
Fabio regularly judges advertising awards shows here in Canada as well as internationally.