Here are a but few examples of the successful results we’ve contributed to. Want to see more? Download our “workbook” or link to our YouTube channel to see our collective experience for a variety of clients. Contact us if you would like specific examples or case studies. After 30 years, we’re likely to have had experience in your market sector, too.
the challenge:
Financial lenders generally appear untrustworthy and lacking sophistication, polish or authenticity. Additionally, Nuborrow needed to change their name from Freedom Lending, due to trademark issues, so it was an opportune time for a holistic rebrand and campaign that would work to thwart the opinion of this particular tier-2 lender.
the approach:
We leveraged powerful consumer insights and rebranded Nuborrow based on their genuine ability to be a compassionate, caring lender that provides advice and uncommon regular check-ins to ensure their customers stay the course. A full campaign followed, supported by a new website, broadcast television commercial, online video, radio, and lead generation social media and display ads.
the results:
A 1400% increase in unique website visits over the duration of the campaign, sales lifts of 312%, (which included an improved close-rate of 43%), and a market position that creates sustainable growth over the long-term.
