Here are a but few examples of the successful results we’ve contributed to. Want to see more? Download our “workbook” or link to our YouTube channel to see our collective experience for a variety of clients. Contact us if you would like specific examples or case studies. After 30 years, we’re likely to have had experience in your market sector, too.
the challenge:
A Toric contact lens is designed specifically for people with “astigmatism” – a common and generally treatable imperfection in the curvature of your eye that causes blurred distance and near vision. Problem is, that most eye care professionals (ECPs) believe it is difficult to fit patients with a variety of prescriptions.
the approach:
We developed a clear and colourful campaign directed at ECPs to let them know of the wide array of options available to them with the Coopervision brand of toric lenses to show them that they could say “yes” to nearly all patients looking for solutions beyond glasses – a claim that the competitive set could not make.
the results:
ECPs flocked to their sales representatives in the field, landing page visits exceeded 50,000 during the campaign period, and sales for the year in the toric vertical increased by 38%.
