Here are a but few examples of the successful results we’ve contributed to. Want to see more? Download our “workbook” or link to our YouTube channel to see our collective experience for a variety of clients. Contact us if you would like specific examples or case studies. After 30 years, we’re likely to have had experience in your market sector, too.
the challenge:
The long-standing Canadian brand was losing share, closing stores and being trumped by modern competitors in better locations. Their core customer was aging and the brand had no relevance or connection with the “next generation”, nor did their poor performance appeal to potential new franchisees.
the approach:
We repositioned the brand in the market from top to bottom. Our creative strategy was not a re-invention, but a refresh with a contemporary look and feel that became current, without offending brand loyalists. From the interiors, to menu innovation, social strategy and more, we helped Mr.Sub reinvent itself without changing who they are at the core. We even branded their sub-sauce!
the results:
After only 11 months, a full reversal of a business that was in severe decline. 11% increase in same-store sales – now 4 years running. Double-digit new franchisees on board and, new locations being added, instead of closing.
